
The strategy that packed LifeInside's calendar with decision-makers
The strategy that packed LifeInside's calendar with decision-makers
The strategy that packed LifeInside's calendar with decision-makers
Stockholm-based SaaS company founded in 2021 that specializes in interactive video technology. The company operates an innovative platform that enables businesses to collect, create, and distribute interactive videos at scale across their websites and digital channels.
Stockholm-based SaaS company founded in 2021 that specializes in interactive video technology. The company operates an innovative platform that enables businesses to collect, create, and distribute interactive videos at scale across their websites and digital channels.
Stockholm-based SaaS company founded in 2021 that specializes in interactive video technology. The company operates an innovative platform that enables businesses to collect, create, and distribute interactive videos at scale across their websites and digital channels.




Industry
Industry
Industry
SaaS
SaaS
SaaS
Location
Location
Location
Stockholm, Sweden
Stockholm, Sweden
Stockholm, Sweden
Problem
Problem
Problem
Problem
As Head of Sales at Life Inside, Niklas Busck wanted to scale the number of meetings with decision-makers who truly understood the value of interactive video testimonials. Despite having a proven platform that transforms website engagement, getting in front of the right prospects was limiting their growth potential.
As Head of Sales at Life Inside, Niklas Busck wanted to scale the number of meetings with decision-makers who truly understood the value of interactive video testimonials. Despite having a proven platform that transforms website engagement, getting in front of the right prospects was limiting their growth potential.
As Head of Sales at Life Inside, Niklas Busck wanted to scale the number of meetings with decision-makers who truly understood the value of interactive video testimonials. Despite having a proven platform that transforms website engagement, getting in front of the right prospects was limiting their growth potential.
As Head of Sales at Life Inside, Niklas Busck wanted to scale the number of meetings with decision-makers who truly understood the value of interactive video testimonials. Despite having a proven platform that transforms website engagement, getting in front of the right prospects was limiting their growth potential.
Solution
Solution
Solution
Solution
The outreach strategy directly engaged marketing directors and CMOs at companies with low website conversion rates, initiating meaningful conversations about their specific engagement challenges. This targeted approach secured qualified meetings with prospects who were already experiencing the problems Life Inside solves, successfully converting cold prospects into warm conversations through authentic, value-driven outreach that resonated with their immediate business needs.
The outreach strategy directly engaged marketing directors and CMOs at companies with low website conversion rates, initiating meaningful conversations about their specific engagement challenges. This targeted approach secured qualified meetings with prospects who were already experiencing the problems Life Inside solves, successfully converting cold prospects into warm conversations through authentic, value-driven outreach that resonated with their immediate business needs.
The outreach strategy directly engaged marketing directors and CMOs at companies with low website conversion rates, initiating meaningful conversations about their specific engagement challenges. This targeted approach secured qualified meetings with prospects who were already experiencing the problems Life Inside solves, successfully converting cold prospects into warm conversations through authentic, value-driven outreach that resonated with their immediate business needs.
The outreach strategy directly engaged marketing directors and CMOs at companies with low website conversion rates, initiating meaningful conversations about their specific engagement challenges. This targeted approach secured qualified meetings with prospects who were already experiencing the problems Life Inside solves, successfully converting cold prospects into warm conversations through authentic, value-driven outreach that resonated with their immediate business needs.
Results
Results
Results
Results
Booked actual meetings that turned into real business conversations. Niklas and his team are now having more qualified sales calls with decision-makers who are genuinely interested in interactive video solutions, leading to higher conversion rates. More qualified calls, faster deal closures, and the shift from "please listen" to "how do we start?" The sales calendar went from empty to packed with the right conversations.
Booked actual meetings that turned into real business conversations. Niklas and his team are now having more qualified sales calls with decision-makers who are genuinely interested in interactive video solutions, leading to higher conversion rates. More qualified calls, faster deal closures, and the shift from "please listen" to "how do we start?" The sales calendar went from empty to packed with the right conversations.
Booked actual meetings that turned into real business conversations. Niklas and his team are now having more qualified sales calls with decision-makers who are genuinely interested in interactive video solutions, leading to higher conversion rates. More qualified calls, faster deal closures, and the shift from "please listen" to "how do we start?" The sales calendar went from empty to packed with the right conversations.
Booked actual meetings that turned into real business conversations. Niklas and his team are now having more qualified sales calls with decision-makers who are genuinely interested in interactive video solutions, leading to higher conversion rates. More qualified calls, faster deal closures, and the shift from "please listen" to "how do we start?" The sales calendar went from empty to packed with the right conversations.

What impressed me most about TheShowcase.ai was their ability to connect us with the right decision-makers. In our first quarter together, we secured meetings with brands who truly valued authentic digital storytelling. They helped us grow our community of leading brands significantly.
What impressed me most about TheShowcase.ai was their ability to connect us with the right decision-makers. In our first quarter together, we secured meetings with brands who truly valued authentic digital storytelling. They helped us grow our community of leading brands significantly.
What impressed me most about TheShowcase.ai was their ability to connect us with the right decision-makers. In our first quarter together, we secured meetings with brands who truly valued authentic digital storytelling. They helped us grow our community of leading brands significantly.
What impressed me most about TheShowcase.ai was their ability to connect us with the right decision-makers. In our first quarter together, we secured meetings with brands who truly valued authentic digital storytelling. They helped us grow our community of leading brands significantly.

Niklas Busck
Head of Sales
Unlock your full potential with revolutionary B2B outreach.
Made with ❤️ in Gothenburg, Sweden.
© TheShowcase.ai 2025. - Website design and branding by Matvei Ershov
Made with ❤️ in Gothenburg, Sweden.
© TheShowcase.ai 2025. - Website design and branding by Matvei Ershov
Unlock your full potential with revolutionary B2B outreach.
Made with ❤️ in Gothenburg, Sweden.
© TheShowcase.ai 2025. - Website design and branding by Matvei Ershov
Unlock your full potential with revolutionary B2B outreach.
Made with ❤️ in Gothenburg, Sweden.
© TheShowcase.ai 2025. - Website design and branding by Matvei Ershov